XN Workforce Summit Branding

For inspiration, we looked at AdobeMax, AIGA events, CultureCon and Dreamforce. We wanted the logo to feel vibrant and included shapes in many of the options to represent different people coming together and our global workforce.

In 2020, TargetCW decided to develop a virtual event for HR professionals focused on the world of contingent workforce management. This was in the middle of COVID and the organization was eager to put on an event to attract potential new clients. I was in charge of developing the branding and all assets for the event.