Webinar Series Branding
In July of 2023, Calendly hosted the webinar series, How Calendly Uses Calendly. The goal of this three part series was to have leaders at Calendly from the company’s marketing personas speak to how people can best leverage Calendly in their day to day work to add more efficiency to their current processes. The creative team was tasked with coming with art direction for the entire event.
We started by exploring various concepts that kept the integrity of Calendly’s branding while still feeling a bit unique to differentiate this event from many of our other one-off webinars.
Final Branding
We implemented a refined color palette based on Calendly’s main color palette and a pattern using our shape system.
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